Carla


Carla is a branding designed for a doula who offers compassionate support during pregnancy, postpartum, and beyond.

The name Carla—also the doula’s first name—reinforces a personal and direct connection, fostering a relationship built on trust and equal footing.

Created for mothers and mothers-to-be, the visual identity reflects warmth, care, and understanding. A soft, feminine logo symbolises comfort, growth, and connection, while the colour palette creates a welcoming atmosphere where women feel supported and heard.

Illustrations focus on the mother, embracing the beauty of the ever-changing female body throughout pregnancy and the postpartum journey.

Carla
Branding, Website and Photography

Client:
Carla Link-Walesch

Deliverables:
- Branding (logo, colour scheme, typography, illustrations)
- Photography
- Website
- Businesscards and businesspapers
- Leaflets
- Social Media Assets

Website:
www.mütterpflege-carla.de